Hey, I'm Karen,

I’m a mum of two, originally from Northumberland, but now based in the beautiful county of Cheshire, UK.  🏴󠁧󠁢󠁥󠁮󠁧󠁿

 Soon to qualify as an ICF registered Level 3 business coach, I run The Grooming Goddess Academy around my life as a mum, partner and also my salon where I now groom part time around my coaching. 

 I qualified as a dog groomer back in 2009 and after working for someone else, I opened my own business around 18 months later. 

My customer base grew fast and within 6 months I was fully booked! 🐶 However, I was in such a rush to build my business and say “yes” to every single inquiry, I didn’t stop to think about the kind of customers I filled my diary with!

My pricing was an afterthought, my boundaries were almost non-existent and I worked every hour and often 6 days a week, always in pursuit of more. Always afraid to say ‘no’. 

Some weeks I’d pay myself £500, other weeks it might be £300…. I had no consistency and lived week to week, paying myself with whatever was left in the business bank account. Can you relate? 🩷

Within a few years, and by this time, a new mum, I quickly grew to resent my customers and my business. I  wondered how I could work so hard, feel so exhausted, and yet still not earn good money or step away from my business when I wanted to. 

I knew I needed to get a handle on things, but it just seemed so overwhelming & I didn’t know where to start. 

But ‘start’ I did, and using my qualifications in maths & business, former career experience in customer service and also a lot of studying in marketing and branding, I built a Dog Grooming Business that aligned with my values and allowed me to be a more present (and a much happier) mum and person.

I lost customers that didn’t value me, not in any dramatic way, don’t worry, they just naturally fell away as I started placing my boundaries and addressed my prices.  My income started to provide me with a consistent and decent salary, and I designed my business so it gave me the freedom I craved.

 Did it involve upselling spa packages, add ons and constantly hustling? 

 No! 

Not in the slightest.

That’s not me.  It simply involved focusing on the basics, knowing my numbers,  learning how to market myself in the right way and to the right clients, knowing how to educate my owners on coat care and the importance of grooming and yes, placing boundaries that protected my work/life balance. 

The Grooming Goddess Academy is pretty much the embodiment of those changes. 

Step by step, I now teach and guide other groomers to slowly realign their businesses and gain that work /life balance that so many feel is unattainable. 

But right now, you might be sat there thinking…

💭 "That sounds great, but I can’t afford to lose clients—I need every booking I can get."
💭 "I don’t have time to overhaul my whole business—I'm already stretched too thin!"
💭 "I’m just not good at marketing or business stuff—I’m a groomer, not an entrepreneur."

I get it. I had those exact same fears. But here’s what I want you to know:

✔️ You won’t lose the right clients—you’ll attract better ones. Ones who respect your prices, show up on time, and don’t try to haggle. Customer service is not neglected I promise you, I love my clients as much as you. But “doormat” era is over!
✔️ You don’t need to start from scratch. Small, simple tweaks can make a huge difference in your income and work-life balance.
✔️ You don’t need to be a marketing expert. I’ll show you how to position yourself so your dream clients come to you. 

You can have the business you want, the money you want, and the balance you want. 

You just have to be willing to start.

Karen x

Why This Membership is Perfect for You...

We all know, that to produce a good quality groom, we need skills in prep work, scissoring, clipping, angulation, balance, handling, energy... Even missing one of these components and the success of our grooms can suffer. 

Well, the same applies to our business success too!

To run a successful business to its full potential, we need knowledge in pricing, branding, marketing, social media and customer service, not to mention the motivation and mental strength to learn and apply these skills. This can be so hard when you're juggling so many other plates at home. 

Sometimes we know we want to make changes, but we lack the energy to clear our heads and know where to start!

Sound familiar? 

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 As a member,  you will have instant access to The Grooming Goddess Pathway! : This game changing, self study, online course is the main player inside the Academy!! 💕 It will provide you with those essential skills needed to find that business success! 

Step by step you will start to realign your grooming business around your life, goals and personal commitments at your own pace. 

Nobody needs to feel alone or unsupported. 

Members at different stages of the course come together inside our private community to discuss any questions or take aways they have! 

The course includes: