Welcome to
The Grooming Goddess Academy
The signature business membership for dog groomers.
The Grooming Goddess Academy membership is not a one-off course.
It’s an ongoing membership designed to support dog groomers at every stage of business from those starting out for the first time to the groomers who want to re-align & regain control of what they already have.
Inside the membership, we teach and support female dog groomers to build no-hustle businesses.
The kind where you don’t have to constantly up-sell, overwork, or chase new clients just to get by.
The kind of business that feels:
- Calm, controlled and sustainable
- Respected by your clients
- Financially abundant
Where the right customers find you, stay with you, listen to you, brush their dogs, pay your prices, and respect your time. Sound good??
Led by dog groomer of 17 years and business coach Karen Fisher, The Grooming Goddess Academy membership delivers dog-grooming-specific business education through ongoing webinars, lessons, templates, workshops and a supportive community — accessed by over 200 women who renew each month.
This is where groomers can come to:
- Strengthen & clarify what they’ve already built
- Build strong from Day 1
- Reset areas that no longer feel under control
- Place boundaries with clients in respectful professional ways
- Learn how to effectively educate clients on our expectations as groomers
- Gain full clarity on their business finances
- Support one another in a private relaxed community
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The goal is simple:
to help you build or re-align your dog grooming business so it brings more control, more money and more professional respect — while still leaving space for life beyond the salon.
This membership is for you if…
Whether you groom from a garden shed, spare room, van or high street salon, The Grooming Goddess Academy is designed to support you as a business owner, not just a groomer.
Yes, we help you gain clarity around pricing and income.
But inside the membership, we also focus on the things that truly determine whether a business feels successful:
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clients who rebook, respect your boundaries and follow your policies
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customers who listen to your professional advice and take responsibility at home
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a diary filled with dogs you enjoy grooming
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confidence in your place and value within the industry
This is about building a business you feel proud of, not trapped by.
If that sounds like the future you want, you’ll be in good company. Hundreds of UK-based dog groomers are already inside the Academy, choosing clarity, control, solid business strategy and professional respect over constantly chasing their tails, obsessing & worrying about pricing and waiting for a work/life balance that never seems to come.
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We're Sorry.... DOORS ARE CURRENTLY CLOSED TO NEW MEMBERS!
(We open doors to new members only 3x a year, to ensure we have the capacity to support everyone on the inside).
In the meantime, why not sign up to our FREE NEWSLETTER?
By signing up, you'll receive weekly dog grooming industry chats, tips and of course, be the first to know when doors re-open.
Building A Dog Grooming Business is Easy Right??
That's what I always thought.
Complete your training, set up a salon, buy your equipment, construct a Facebook page, print a few leaflets and "ta-da" you'll be a dog groomer!
And maybe... a decade ago, that was possibly enough.
But in 2026 it simply isn't.
Those traditional tactics are not enough to grow a new dog grooming business and certainly not enough to sustain an existing one, not with the industry bigger than ever and new groomers opening up all the time!!
And, not if you want customers who respect you.. the ability to charge prices that sustain you.. the freedom to place boundaries that protect your love of grooming.
How many groomers sometimes think...
“I thought I’d be earning more by now...”
“Would I even manage without my partner or parents’ support?”
“My customers walk all over me! ”
“Part of me wonders if I made the right choice to be a groomer..? But I can’t tell my family that, not after all the time & money I invested to get here.”
"I don't know if I even enjoy grooming anymore?!"
So, you put on a smile. You talk about full books and happy clients. Or maybe if you're new, you keep telling yourself things will pick up?
But behind that smile… you know the numbers still don’t add up.
You know this doesn’t feel like the business you dreamed of.
And you’re right — it’s not meant to feel like this.
What You Really Want..
(I know because I remember wanting it too)
You don’t just want to “get by.” You want GOOD money.
The kind that builds savings, a pension, independence… options?
The kind that fuels your self-respect, instead of draining it.
You don't just want to launch a business, you want to build something that will last! Anyone can attract clients...! Lower your prices and boundaries and watch them come!
But, you want a business that will fulfil you. Provide you with the lifestyle you dreamed of when you chose to be a groomer. A business that grows steadily with clients who respect you, runs with systems and boundaries and a good financial base.
You want customers that respect you! Listen to you! Brush their dogs! One's that understand their role & appreciate you for yours?
If you're nodding your head to any of the above....
It’s time for a new chapter...
"I wish these useful tips, ideas, templates & community forum were available in one place when I started 24 years ago! Whether a new or established groomer there is plenty of content for all that can help you on your way or refresh those ideas or thoughts. It's great that the lessons can be watched in any order and in your own time. With new content being added regularly, I can't wait for the next instalments."
- Jocelyn at Happy Hounds of Didcot
Did you Know...??
As The Grooming Goddess Academy membership is classed as "ongoing education" - your membership fee is a tax-deductible business expense (in the UK)!!
So you can put it through your business bank account!!
So... Who runs the Academy??
Hi, I'm Karen,
Like many others I chose to become a dog groomer because I loved being with dogs. Their energy, their love, their company, plus the thought of self employment and the promise of independence & control that implied..(hmm).
So aged 28, in 2009, I left my career in the Aviation Industry and trained to become a groomer.
I went through the same rites of passage that many new groomers still experience today - the dodgy grooms, the price chasing flaky clients, the crippling imposter syndrome..
But slowly I grew a fully booked dog grooming business and expanded with regards to staff and premises in a matter of 3 years (whilst welcoming my first child along the way).
Then the inevitable happened. I burned out!!!
Within a few years, I had grown my business to a stage where I simply could no longer cope with it's demands. From the grooming to the cleaning to the admin to marketing.. it was all too much, especially as a new mum with family commitments to juggle.
My passion for my business and grooming was dwindling fast! The tasks to get it back on track seemed overwhelming and I wasn't sure where to start. Customers frustrated me and I began to look for the exit!!
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The Comeback..
So, I enrolled onto a Mathematics degree with the Open University with a view to leaving grooming & becoming a teacher. However, the unexpected happened! My studies didn't help me find a path out of grooming. They helped see reasons to stay!
I learned about pricing structures and business finance, I swapped pure math modules for business ones and gradually educated myself in ways to improve my grooming business.
After two years of my degree however, life decided to "life" itself, as it occasionally does and the pandemic hit. Suddenly I was at home with a toddler, a 7 year old to home school and a mum with an Alzheimer's diagnosis. My degree was halted as I simply couldn't study and juggle my new normal in 2020.
However, when normality resumed and my dog grooming business could resume, things were very different!
My studies meant I now ran my dog grooming business with full clarity and control. I had the financial knowledge to draw a healthy salary from my grooming business, (without the need to constantly sell add-ons), I upheld boundaries and policies with my clients with warmth and professionalism and most importantly I regained my love of grooming.
The Grooming Goddess Academy is an embodiment of the changes I made and the vehicle I now use to educate and support other female groomers to gain the success and balance I created for myself.
Since then, I have trained to be a coach, spoken at industry events such as MasterGroom and the Pet Pro Expo, taught students at grooming colleges about the business of dog grooming and welcomed over 200 women inside the doors of The Grooming Goddess Academy membership during our first year of trading.
My seasonal podcast "The Dog Groomers' 2026 Reset" was highly acclaimed by Colin Taylor and the Academy has featured in Total Grooming Magazine several times with a front cover in June 2025.
Karen x
So what does membership include???
First let me introduce the main player inside of the membership... The Grooming Goddess Pathway!
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The Grooming Goddess Pathway is our signature transformation (essentially an online course) — designed to take you from overwhelmed, overworked and questioning everything to calm, confident and fully in control of your grooming business.
Whether you’re on the edge of burnout or right at the beginning, this is the path that helps you build a business you genuinely love — one that supports your life, your energy and your financial abundance.
Inside the Pathway, we don’t pile on more “to-dos.”
We simplify. We prioritise. We fix things in the right order; so your dog grooming business finally makes sense to you and to your clients.
You’ll realign (or build) your pricing, branding, marketing and boundaries in a way that positions you as a respected professional — not someone who feels awkward charging, explaining, or justifying herself.
This is where you step into:
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Prices that feel grounded, confident and sustainable
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Clients who respect you, your time and your policies
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Clear communication without guilt or people-pleasing
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A business that works with your life, not against it
No hustle. No burnout culture. No copy-and-paste generic pet business advice that ignores the realities & nuances of grooming.
Just a clear, supportive pathway that helps you move from chaos to clarity, and from just coping to “I actually love my business.”
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Monthly Members Receive "The Grooming Goddess Pathway - one module per month. (Plus other member benefits discussed below)
Annual Members Receive FULL INSTANT ACCESS to the entire Grooming Goddess Pathway. (Plus other member benefits discussed below)
✨ Only available inside The Grooming Goddess Academy
This isn’t about doing more.
It’s about becoming the business owner your grooming business has been waiting for.
Other Member Benefits.....
- The Inner Work & Mindset Area-
There's a reason this membership is for female dog groomers. We can relate when you're not taken seriously as a business owner at times. We can relate when customers think you're just a bored housewife in a shed earning pin money. We can relate when you finish a day in the salon then go home to care for kids or elderly parents. We can relate when you sometimes wonder why you bother.
This area is where we empower you, remind you of your worth and give you actionable tips to put down some of the many plates you're spinning and find balance and enjoyment in your business.
Because just watching video lessons & downloading worksheets won't change your business if you don't want to change it too.
It's not all "woo" and dancing fairies, I promise!
It's where we remind you, who the heck you are!
(Monthly Members - 1-2 lessons each month . Annual Members - Full Instant Access)
- Monthly Zoom Coaching Calls -
These optional calls are your chance to ask anything! From content you are currently studying inside of the Academy to issues in your grooming business. Karen will be on hand to answer your queries. With over 200 members inside, we also invite email questions and Karen will ensure your query is answered.
(Monthly & Annual Members - Full Access & Invitation to all)
- The Template Library -
From policy wording to customer info packs and website pages. The template library is a popular area of the membership.
(Monthly Members - 1-3 templates each month . Annual Members - Full Instant Access)
- Lauren's Lab -
Lauren Murray is our social media & Canva Goddess. A Dog groomer and salon manager herself, Lauren formally ran her own business, "Virtual Dog Groomers" and knows exactly what dog groomers need to know. Drop the stress of social media with easy digestible tips & Monthly Canva templates you can simply edit and post!
(Monthly & Annual Members - Full Access to all)
- The Vet Clinic with Sophie Bell -
Vet & Dog Groomer, Dr Sophie Bell of "Animal Love First Aid" will be joining the Academy team in Jan 2026, with regular monthly masterclasses on common welfare discussions relevant to groomers. Think dental care, ear plucking and more... Elevate yourself as a professional and learn how to talk about these issues with your owners from a more educated position.
(Monthly Members - 1 webinar each month. Annual Members - Full Instant Access)
- Private Community -
Say goodbye to the judgement of Facebook forums and "Anonymous posters" giving their opinions.
Our in-house private community forum is where you can ask anything. Anything business, life, even styling (after all you're in a community of hundreds of other dog groomers). We laugh, we have the odd whinge, we share.. and most importantly we support. We don't judge. Ever!
(Full Access To ALL)
- The Masterclass Vault -
As the Academy was built, some content just didn't naturally fit into the Grooming Goddess Pathway modules. So this is where you'll find it . From Puppy Packages to Senior Dogs, Clipper Maintenance and more.
(Monthly Members - 1 masterclass each month. Annual Members - Full Instant Access)
- Exclusive discounts -
The Grooming Goddess Academy is proud to collaborate with and support several other industry names, which allows us to obtain amazing member only discounts .
"Shake Your Tail" Booking Software - Up to 55% off your first six months with "Shake your Tail" (depending on your plan ).
"Paws Of Comfort" Pet Bereavement Counselling - 20% off your first session.
"Lopay" - One of the best deals in the industry for GGA members (But you're going to have to join for the details!
(Available to ALL members)
- Nobody looking over your shoulder -
The membership is not private coaching. It has been designed and priced to allow groomers to study industry relevant business education and strategies at a pace that suits them. We understand you're running salons.. having a life... looking after kids or grandkids, elderly parents, dogs... living!!
The membership is not meant to be another plate to spin.
How often you log in, participate in monthly calls or the community is up to you. Nobody is checking! Nobody is chasing you. There are no deadlines, no awkward questions.
We are here to support you with the community & coaching calls, as nobody should feel alone as a Grooming Goddess member, but at the same time we embrace the fact that you are responsible for your own journey inside of the academy.
We don't patronise or mither you.
We simply support and empower you. 💕
We offer the tools to make all the changes you want to in your business, but we let you decide when you use them.
Our Story so far....
January 2025
The Grooming Goddess Academy officially opened its doors on January 7th, 2025!
Back then, the membership included just two mindset lessons, a couple of templates, and the very first version of what is now a 2 module pricing course called "Price Like a Goddess". By the end of that first month, 30 incredible groomers had joined us, and we’re thrilled to say 25 of them are still members 11 months later!
February 2025
We smashed through our first big milestone! 50 members strong and growing fast!
May 2025
The Academy proudly sponsored 3rd prize at the Style To Rescue event, and membership soared past 100 amazing members.
I also had the privilege of being interviewed on two brilliant podcasts - School Hours CEO and The Pet Accountant.
June 2025
Each month, our content library, membership numbers and guest expert lineup grew. We welcomed fantastic contributors including Lisa Hart, Paula Bryan, Vicky Clarke from The Pet Accountant, Romany Youell - The Finance Woman and more.
June also brought one of our proudest moments. The Grooming Goddess Academy featured on the front cover of Total Grooming Magazine!
(Still waiting for that framed copy… hint hint, Simon!)
July 2025
The Grooming Goddess Academy secured a deal with the best in the business: "Shake Your Tail" booking software and started a business relationship that allows GGA members amazing discounts.
Founded by David, the son of groomers, "Shake your Tail" was such an exciting company to partner with as our go-to software, as he really does understand exactly what groomers need. The Academy hosts an amazing software walkthrough by David and all members are fully supported if they decide to switch or sign up.
In July, I also delivered my first in-person seminar at Mastergroom!
After hundreds of webinars, stepping in front of a room of real people and connecting face-to-face was something truly special and I loved every second of it.
August 2025
We welcomed Lauren Murray to the team as our freelance social media and Canva contributor. Inside Lauren’s Lab, she now shares monthly content and design templates exclusively for members.
August also brought two powerhouse guest experts, Dr. Sophie Bell, with her masterclass on Senior Dogs in the Salon, and Krystal Wilson, a money mindset coach featured in Forbes Magazine, who led an empowering Money Mindset Workshop for our members.
September 2025
The Academy announced a temporary closure to new members while we refine and enhance everything behind the scenes. We’re making sure every current member is thriving and that when we re-open we’re ready for an outstanding 2026. (Trust us, it’ll be worth the wait!)
I was also invited to deliver two seminars for grooming college students in the new year, can’t wait to inspire the next generation!
October 2025
Karen hosted The Business Reset Seminar for established groomers and the feedback was just wonderful. Thank you all for your kind words and energy!
November 2025
Our event, “Price Like A Grooming Goddess” week in early Nov, welcomed 77 female UK groomers who took charge of their finances and pricing and left the week feeling empowered to start 2026 with financial clarity & control. (All now available inside our 2 "Price Like A Goddess" modules for members).
Karen also spoke at the Pet Pro Expo conference in Birmingham - an event for Pet industry professionals in the UK.
December 2025
Vet & Groomer, Dr Sophie Bell confirmed she will be joining the Grooming Goddess Academy team in the New Year with regular monthly content!
DOORS ARE CURRENTLY CLOSED TO NEW MEMBERS
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SIGN UP TO THE NEWSLETTERFAQ's
Can I cancel at any time??
Yes! As a monthly member, even after one month!! So if you don't like it? NO PROBS! No more than one month's fee spent! (We literally have that much confidence that you'll stay).
Want to leave? We don't say a word. No convincing or bribery.
If you cancel membership (there's a simple button in your account - don't worry), or stop payments, the software simply denies access 28 days after your last payment.
Why is membership so affordable??
You mean.. is it rubbish??
Nope. (An external verifier actually valued the Grooming Goddess Pathway at £1000 - £1500 value in November 2025, if it was to be sold as a stand alone online course).
Membership is affordable because this is not one to one coaching. You get access to the webinars, lessons, templates and worksheets, but its up to you to study them.
Yes, there is support every month in our member Zooms and in the community, but the membership can remain affordable (it will always be less than the cost of one full groom - if it's not, you need us more than you think! 😂), because of the large membership numbers, which therefore means, no private coaching.