The Grooming Goddess Academy
Online business education and support for female dog groomers ready to build a profitable, aligned business — without losing their love of grooming or adopting hustle culture.
Hi, I’m Karen Fisher
I’m a professional dog groomer of 17 years, a trained business coach, and (unexpectedly) a maths geek — but more importantly, I’m one of you.
I built The Grooming Goddess Academy because I saw a huge gap in our industry.
We are highly skilled professionals… yet too many groomers are:
-
Walked all over by clients
-
Dealing with no-shows and poor boundaries
-
Clipping off matted coats while owners refuse to listen
-
Working relentlessly, but still not earning what their skill deserves
-
Burning out within the first few years of business
Not because we’re bad groomers —
but because we were never taught how to run strong, sustainable businesses.
What to expect inside The Grooming Goddess Academy
This is not hustle culture from people that have never worked at a grooming table (with the scratches & hairy eyeballs to prove it).
This is not generic “pet business” advice.
And it’s definitely not about working harder.
Inside GGA, you’ll learn how to:
→ Communicate confidently with clients so they listen and respect you
→ Educate owners properly about coat care and welfare
→ Price your services with clarity and confidence
→ Set boundaries that protect your time, energy, and wellbeing
→ Market your business locally in a way that feels aligned, not exhausting
→ Build systems that give you control, not chaos
All while still loving grooming and having space for life beyond the salon. Because isn't that it's all about??
My mission
I believe in a future where:
- Groomers are seen as skilled professionals, not as bored housewives or girls playing with puppies.
- Matted dogs are the exception, not the norm, because owners are better educated & actually respect us & listen to us.
- Women run grooming businesses that support them financially and emotionally
Every mistake I made, every time I felt dismissed or disrespected, every business changing strategy I learned at uni, has become a lesson I now pass on — so you don’t have to learn the hard way.
If you want a grooming business that brings confidence instead of constant overwhelm…
clarity instead of chaos…
and income that reflects your skill…
You’re in the right place.
x
Ways to work with me...
121 Coaching
Looking for personalised guidance in your dog grooming business?
Book one to one, online coaching with Karen and get specific feedback on your current business and steps to re-align or build.
Membership
The Grooming Goddess Academy is our online membership.
Join over 200 women access to webinars, templates, a private community, monthly coaching calls and more..
Resources
Take a look at our FREE resource downloads (some super useful templates!)
Or our brand new online course - Coat Care & Welfare: How Dog Groomers Educate Clients With Confidence.
